Meta Ads Metrics That Actually Matter
A Meta Ads metric matters only if it is allowed to change a decision. Sort your numbers into three jobs, one outcome metric that judges the account,…
Meta Ads Budget: How to Split It Properly
Split a Meta Ads budget in two passes. First separate the money that buys attention from the money that buys the work, media spend, management fee and…
What a Facebook Ads Package Should Cover
A Facebook Ads package should cover four layers in writing, strategy, creative production, media buying, and measurement.
Who Should Own Your Google Ads Account?
You should own it. The advertiser whose money funds the spending should hold the Google Ads account and grant the agency admin access, not the reverse.
Google Ads ROAS: What Good Looks Like
A good Google Ads ROAS is whatever clears your break-even point with room to spare, and that point is set by your gross margin alone.
How to Set a Google Ads Budget That Works
Set your Google Ads budget backwards from what a customer is worth, never forwards from what you can spare.
Google Ads Management Fee vs Ad Spend
Your Google Ads management fee buys human work. Your ad spend buys clicks from Google. They are two separate purchases and should appear as two…
What’s Included in Google Ads Management?
A proper Google Ads management scope covers six things: account structure, keyword and search term work, ad and landing page testing, bidding and…
How to Measure SEO ROI Month by Month
Measure SEO ROI monthly as a trend, not as a verdict. Each month, record four numbers: fee paid, organic enquiries, the share that became customers,…
SEO Contract Malaysia: Red Flags to Check
Read an SEO contract for what it removes from you, not for what it promises. Three removals matter most: who owns the accounts and the content, whether…