Best Performance Max & Shopping Agency in Malaysia
Shopping campaigns, product feeds, Performance Max asset groups and seasonal promos – planned, built and managed by our own Google-certified team. One ads agency for the entire funnel.
Book a free strategy call ?As a Google Shopping agency, IZI Digital Marketing plans and manages Performance Max and Shopping campaigns for stores across Malaysia: standard Shopping, Performance Max for stores, lead-gen Performance Max and seasonal promos. Clicks start around RM1 to RM3 for most product feeds, competitive niches run higher, and most stores see sales within 1 to 2 weeks. As a certified Google Partner agency with in-house specialists: free marketing audit, clear fixed monthly pricing. WhatsApp 017-211 0602 to start.
Campaign Types We Plan and Manage
We manage four main campaign setups for stores: managed paid ads plans, Performance Max for stores, lead-gen Performance Max and seasonal promos. We also handle the marketing works around them, so one team runs the whole funnel.
Standard Shopping campaigns
The workhorse. Manual bids, clear search terms, full control over which products show, and easy to audit. Best value per click for most stores.
Performance Max for online stores
Feed-based ads across Search, YouTube, Gmail, Maps and Display. Reach extends across all of Google and owners keep one view of the results.
Lead-gen Performance Max
Asset-group campaigns tuned for enquiries rather than checkout sales. The premium setup for service brands. See our Google Search Ads page for designs.
Seasonal / promo campaigns
Budget bursts planned on a yearly calendar, so a campaign scales up for Raya and winds back after the year-end sales.
Many stores also ask for a hybrid split: a Performance Max account with Shopping underneath and brand search on top, which gives steady sales without losing control. And because IZI works as a full-service marketing agency, not just an ads vendor, the same team coordinates feeds, landing pages, tracking, creative and reporting around your new campaigns.
Want to see the results quality before you call? – Browse campaigns we run for retailers, brands and stores across Malaysia. See our client results ?
Why Choose IZI for Performance Max
IZI is a certified Google Partner agency backed by 25 years across Asia in SEO and paid media work. Our own specialists build every campaign, Shopping, PMax or promo, and coordinate feeds, pages and tracking on the same plan.
Shopping, PMax, tracking and creative – all coordinated by one Google-certified team for clients Malaysia-wide.
Performance Max Pricing in Malaysia
In 2026, a standard Shopping campaign costs around RM0.80 to RM2 per click in Malaysia. Performance Max for stores runs RM1 to RM3, lead-gen setups RM2 to RM5, and competitive niches RM3 to RM8. Management starts from RM1,299 monthly. Get an exact figure with a free marketing audit.
Per-click rates only become a real budget once your products, margins and competition are confirmed, but the bands below cover most stores we manage. Market benchmarks compiled in Google's Keyword Planner data fall in the same bands.
| Campaign format | Typical cost per click (CPC) | Relative cost |
|---|---|---|
| Standard Shopping campaign | RM0.80 – RM2 | RM0.8–2 |
| Performance Max (stores) | RM1 – RM3 | RM1–3 |
| Performance Max (lead gen) | RM2 – RM5 | RM2–5 |
| Competitive niche bursts | RM3 – RM8+ | RM3–8+ |
Source: IZI Digital Marketing account data, Malaysia, 2024–2026. Market cross-check: Keyword Planner.
Key takeaway – Budget RM1 to RM3 per click for feed-based campaigns and roughly triple for competitive niches. Then confirm with an audit, because margins, product range and competitors move the number.
What Affects Your Performance Max Budget
Ad spend and management make up about three-quarters of a typical monthly ads budget. The rest is creative assets, feed work and tracking. Wide product ranges, competitive niches and messy feed data add costs, which is why a free marketing audit beats any guessed budget.
| Cost component | Typical share of budget | What moves it |
|---|---|---|
| Ad spend to Google | ~45% | Competition, product range, ROAS targets |
| Management & optimisation | ~30% | Asset tests, bid target changes, weekly account reviews |
| Creative & assets | ~15% | Image and video count, promo refreshes, copy variants |
| Feed, tracking & reporting | ~10% | Merchant Center fixes, GA4 events, conversion imports |
Source: IZI Digital Marketing client accounts, Malaysia, 2024–2026.
Two extras catch sellers out: clean-up of old campaign history (priced by account size involved) and feed disapproval issues in Merchant Center, where policy checks must clear before ads can run. Both show up as separate lines in our itemised proposal, so you can compare fairly against any other Performance Max agency in Kuala Lumpur or Selangor.
Key takeaway – Ask every agency to split ad spend, management, creative and tracking into separate lines. A lump-sum price hides exactly the items that blow the budget later.
Want a fixed number instead of a range?
We audit your store, confirm the structure and hand you a line-by-line proposal. Free, no obligation. Ad spend, management, creative and tracking priced separately so you can compare fairly.
Performance Max Launch Process & Timeline
A single Shopping campaign takes 3 to 5 days. A full product range takes 1 to 2 weeks, and a complete account rebuild 2 to 4 weeks. Every IZI engagement follows the same five steps, from audit through to launch.
| Account type | Typical duration | Notes |
|---|---|---|
| Single Shopping campaign / small feed | 3–5 days | One product set, feed approved |
| Growing store (up to 2,000 SKUs) | 5–10 days | Several asset groups plus feed clean-up |
| Full account rebuild with PMax | 2–4 weeks | Shopping, PMax, remarketing and tracking together |
| Seasonal promo campaign | 3–5 days to live | Creative production lead time quoted separately |
Source: IZI Digital Marketing launch records, Malaysia, 2024–2026.
The five steps in every launch:
Free marketing audit
We review your store, check feed health and tracking, and discuss the targets.
Clear fixed proposal
Ad spend, management, creative work and any feed fixes, line by line.
Structure & assets confirmed
Campaign split, ROAS targets, assets and budgets locked before launching.
Campaign launch
Feeds live, campaigns built, tracking tested and enabled by our own Google-certified specialists.
Reporting & optimisation
Monthly review against the plan before we scale it up.
Key takeaway – Most accounts are ready within a month. If your store runs big seasonal sales, tell us early; we plan the budget schedule around them instead of scrambling for changes later.
A wrong price in the feed or a broken tag misleads Google for the life of the account. That's why our own certified team runs every campaign, in-house.
Which Google Ads Campaign Format Should You Pick?
Choose a managed paid ads plan for coverage and budget control, Performance Max for reach and automation, and standard Shopping for products that must stay profitable. Most stores mix two or three formats in one account.
| Factor | Standard Shopping | Performance Max | Search Ads | Meta Ads |
|---|---|---|---|---|
| Control & visibility | Best – manual bids, clear queries | Lower – Google automates it | High – you pick the keywords | Good, audience and placement based |
| Reach and scale | Shopping tab | Excellent | Good, intent led | Wide, social feeds |
| Cost level | Lowest | Mid | High | Highest |
| Best for | Lean budgets, clean product data | Scale, full-funnel automation | High-intent service enquiries | Awareness, visual products |
Source: aggregated Malaysian market guidance incl. Keyword Planner and Think with Google; IZI campaign experience, 2024–2026.
On data quality, the gap is real: a feed with clean titles, prices and stock keeps budget on the profitable products, while a messy feed wastes spend quietly. Well-fed asset groups close the gap over time. Automation benchmarks published for this region, such as those shared by Think with Google, show results comparable to hand-managed accounts.
In practice, most accounts mix formats. Performance Max faces the wide market where shoppers browse, standard Shopping guards the best sellers, and remarketing recovers the near-misses. One IZI team runs all of them, which keeps budgets aligned and the reporting tight.
Key takeaway – Match the format to the goal: Shopping for control, Performance Max for reach and automation, remarketing for recovery. Mixing them in one account usually beats forcing one format everywhere.
Performance Max Service Areas: Kuala Lumpur, Selangor & All of Malaysia
We manage Shopping and Performance Max for stores nationwide – Petaling Jaya, Shah Alam, Subang Jaya, KL, Penang, Johor Bahru, Melaka and Ipoh. From our office in Petaling Jaya, every account is only a video call away for a free marketing audit.
For chain retailers, corporate rollouts and marketplace sellers, we meet in person too. Malaysia-wide coverage is handled the same way. WhatsApp us your store platform and product count to check. As a Google Shopping agency and Performance Max specialist Malaysian businesses trust, we build feeds, campaigns and tracking with one team – the e-commerce ads agency to call for a full setup.
A well-planned campaign structure decides how your store sells for the next few years: which products get the budget, how far your reach extends, and what shoppers see when they search. Costs are predictable once the feed and targets are set, and most accounts settle within a month. The only real risk is management. That's why a certified Google Partner with its own specialists beats a generalist passing the account to the cheapest freelancer.
Performance Max Strategy Ideas
Still weighing the formats? The short video below shows how Performance Max campaigns work before you commit to a full account setup.
Source video: Watch on YouTube
Ready to turn browsing shoppers into paying customers?
Book a free marketing audit. We'll review your store, plan the campaign structure, and hand you a clear fixed proposal fast.
Performance Max FAQs
Most stores pay around RM1 to RM3 per click for feed-based campaigns in Malaysia. Lead-gen Performance Max runs RM2 to RM5, competitive niches RM3 to RM8, and management starts from RM1,299 per month. Feed clean-ups and creative production are quoted separately.
Standard Shopping suits most stores starting out. Use Performance Max once conversion data builds up, and lead-gen campaigns where your business sells services rather than products. Full automation looks easier upfront but needs clean data to perform well, so a staged rollout usually wins on the final cost per sale.
A single Shopping campaign takes 3 to 5 days. A full product range takes 5 to 10 days, and a complete account with feeds, tracking and creative takes 2 to 4 weeks. New Merchant Center approvals add a few days to the schedule.
Yes. The same team handles product feeds, Merchant Center, GA4 and conversion tracking, landing pages and creative refreshes, and we prepare the reports and account access your management asks for. One agency, one plan, one point of responsibility.
Yes. As a Google Partner agency serving stores across Malaysia, our marketing audits and proposals are free. WhatsApp 017-211 0602 with your store platform and product count, and we'll arrange a call within the week.