How to Read Your Monthly Marketing Report Like a CEO
Five minutes, four numbers, three questions. How to cut through vanity metrics in your SEO, Google Ads and Meta Ads reports and judge the month by leads and cost per lead.
Top 3 Social Media Agencies in Malaysia
Malaysian social media agencies differ less in talent than in what the retainer is mostly buying, thinking, output, or craft.
Organic Social vs Paid Social: Where to Invest
Put money into paid social when you need enquiries within the quarter, and into organic social when you need people to believe you once they arrive.
What a Social Media Agency Should Deliver
A social media agency should deliver four things, in this order: a written scope, a content system that runs without you, community handling with named…
Scaling Facebook Ads Without Killing ROAS
Scaling Facebook ads fails for a boring reason, the budget rises faster than the account’s creative supply and audience depth can absorb.
Meta Ads Metrics That Actually Matter
A Meta Ads metric matters only if it is allowed to change a decision. Sort your numbers into three jobs, one outcome metric that judges the account,…
Meta Ads Budget: How to Split It Properly
Split a Meta Ads budget in two passes. First separate the money that buys attention from the money that buys the work, media spend, management fee and…
What a Facebook Ads Package Should Cover
A Facebook Ads package should cover four layers in writing, strategy, creative production, media buying, and measurement.
TikTok vs Meta Ads: Where to Put Your Budget
Split the budget only after you can afford both floors. TikTok publishes a hard minimum, campaign daily budgets must exceed USD 50, roughly RM220 a day.
Meta Retargeting: Warm Audiences That Buy
Meta retargeting works when you have enough warm people to retarget and something new to say to them.