TikTok vs Meta Ads: Where to Put Your Budget
Split the budget only after you can afford both floors. TikTok publishes a hard minimum, campaign daily budgets must exceed USD 50, roughly RM220 a day.
Meta Retargeting: Warm Audiences That Buy
Meta retargeting works when you have enough warm people to retarget and something new to say to them.
Facebook Ads A/B Testing: A Simple Framework
Facebook ads A/B testing is worth running only when you can name the decision the result will settle, isolate one variable, and fund enough conversions…
Facebook Lead Ads vs Website Conversions
Facebook Lead Ads buy you contact details cheaply. Website conversions buy you people who have already decided something.
Why Your Facebook Ads Stopped Delivering
Facebook ads not delivering is almost never a bug. In nearly every case the ad set is still under review, priced out of the auction, or aimed at an…
Meta Pixel and Conversions API Setup Guide
A Meta Pixel setup on its own now misses a meaningful share of your conversions, because browsers, ad blockers and consent banners all block the script…
Instagram Ads vs Facebook Ads: Which to Use
For most Malaysian businesses this is the wrong question. Instagram and Facebook are two placements inside one Meta auction, not two budgets you must…
Facebook Ad Creative That Stops the Scroll
Facebook ad creative is now the main thing telling Meta who your customer is. Since the delivery system picks the audience, your ad has to do the…
Meta Ads Targeting After the Privacy Changes
Meta Ads targeting is no longer a picking exercise. Most of the interest options that used to carry campaigns have been withdrawn, and the delivery…
Facebook Ads Manager: A Beginner’s Walkthrough
Facebook Ads Manager is built on three levels, campaign, ad set, ad, and each one asks you a different question.